Tyler SmithDesigner at Wieden+Kennedy NYC
WORK
Coffee Mate (Multiple Projects)
Brand Identity, Art Direction, Campaign Design
Bloomberg Media
Brand Identity, Art Direction, Campaign Design
McDonalds (Multiple Projects)
Visual Identity, Logo Design, Packaging, Merchandising, Social Media, Out-of-Home, Video Game Integration, Pop-Up Shop
Visual identity, Website Design, and Art Direction
Maharishi
Brand Identity, Art Direction
Material Media
Brand Identity, Wordmark
Spectacle Theatre
Poster Design
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© Tyler Smith
2019 – 2025 All Rights Reserved
Bloomberg Media Design SystemCompleted with James Hughes and Frank DeRose
Brand Identity, Art Direction, Campaign Design
Overview
Bloomberg Media wanted to refresh their brand platform around the idea that “Context Changes Everything.” This shift led our team to develop a new design system for use across all of Bloomberg’s verticals, including updates to grid, logo, typography, color, photography, and motion.
Shorty Awards Winner in Brand Identity
Logo SystemA two-part logo system built from the Bloomberg B: the Solid B, used for impact on images, backgrounds, and social assets, and the Window B, a contextual frame that holds imagery to amplify headline
TypeNeue Haas Grotesk first entered Bloomberg through Richard Turley’s 2010 redesign of Businessweek. It has since become central to Bloomberg’s broader identity, giving the brand a sharp, confident voice.
MotionMotion played a central role in expressing Bloomberg’s strategic direction. It became a way to reveal context with intention, underscoring the brand’s point of view and guiding how stories unfold.
In Use