Tyler SmithDesigner at Wieden+Kennedy NYC
WORK
Coffee Mate (Multiple Projects) Brand Identity, Art Direction, Campaign Design
Bloomberg Media Brand Identity, Art Direction, Campaign Design
McDonalds (Multiple Projects) Visual Identity, Logo Design, Packaging, Merchandising, Social Media, Out-of-Home, Video Game Integration, Pop-Up Shop

Google 

Visual identity, Website Design, and Art Direction
Maharishi
Brand Identity, Art Direction
Material Media Brand Identity, Wordmark
Spectacle Theatre

Poster Design




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© Tyler Smith
2019 – 2025 All Rights Reserved
WcDonald’s
Completed with Liam Hamill, Ben Capshaw, and Jeff Rozman
Visual Identity, Logo Design, Packaging Design, Merch Design, Social, OOH, Video Game Integration, Pop-Up Shop
OverviewMcDonald’s partnered with Studio Pierrot to bring WcDonald’s to life through an anime series. We transformed the iconic arches and designed four episodes that took audiences on a playful adventure in search of the WcDonald’s sauce, exploring storytelling, character, and visual identity in a bold, creative way.

2024 ADC Awards - Packaging Design
2024 One Show - Design
2024 One Show - Packaging + Promotion
2024 D&AD Award - Packaging Design
2024 Gretey Bronze Winner - Packaging Design
2025 Webbys Winner
2025 Webby’s Peoples Choice Winner Immersive Dining Experience
Logo
For decades, McDonald’s has been playfully bootlegged in over 20 anime series, most famously by flipping the arches to create “WcDonald’s.” We developed a custom logo that embraced this playful tradition.


Episode PostersFor each episode, I created a poster that captured its unique anime trope, translating the visual style and elements of the episode into a standalone design.
PackagingPackaging design developed in collaboration with Studio Pierrot and artist Acky Bright, transforming the bag into a manga that reflected the anime-inspired nature of the campaign.


In the World








McDonald’s Canada Throwback MealCompleted with Tarin Karimbux Visual Identity, Logo Design, Packaging Design
OverviewCreated a creative platform that celebrated the nostalgia of McDonald’s, taking fans on a journey through the ’80s, ’90s, and ’00s. The design approach drew on McDonald’s iconic logos and visual styles from each era, applied across limited-edition dipping sauce packaging that reflected the look and feel of its decade.
LogoThe logo drew inspiration from McDonald’s past, combining elements from the ’80s, ’90s, and ’00s to reflect the nostalgia of the brand’s history.
Packaging
In the World