Tyler SmithDesigner at Wieden+Kennedy NYC
WORK
Coffee Mate (Multiple Projects) Brand Identity, Art Direction, Campaign Design
Bloomberg Media Brand Identity, Art Direction, Campaign Design
McDonalds (Multiple Projects) Visual Identity, Logo Design, Packaging, Merchandising, Social Media, Out-of-Home, Video Game Integration, Pop-Up Shop

Google 

Visual identity, Website Design, and Art Direction
Maharishi
Brand Identity, Art Direction
Material Media Brand Identity, Wordmark
Spectacle Theatre

Poster Design




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© Tyler Smith
2019 – 2025 All Rights Reserved
Material MediaSelf-Initiated ProjectBrand Identity, Wordmark
OverviewThe wordmark draws from Adrian Frutiger’s Antique Presse, a block-style typeface originally designed for press work. I revived and redrew its letterforms to create a contemporary mark.
Original Specimen

In Use