Tyler SmithDesigner at Wieden+Kennedy NYC
WORK
Coffee Mate (Multiple Projects) Brand Identity, Art Direction, Campaign Design
Bloomberg Media Brand Identity, Art Direction, Campaign Design
McDonalds (Multiple Projects) Visual Identity, Logo Design, Packaging, Merchandising, Social Media, Out-of-Home, Video Game Integration, Pop-Up Shop

Google 

Visual identity, Website Design, and Art Direction
Maharishi
Brand Identity, Art Direction
Material Media Brand Identity, Wordmark
Spectacle Theatre

Poster Design




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© Tyler Smith
2019 – 2025 All Rights Reserved
Google Black-Owned FridayCompleted with Frank DeRose, James Hughes, and Amanda Alborano
Creative Direction by Derrick Lee assisted by the Brand Studio team
Visual Identity, Website Design, and Art Direction 
OverviewGoogle's fourth annual Black-owned Friday encourages everyone to support, search for and shop from Black-owned businesses.

2024 ADC Awards Silver Advertising
2023 D&AD Award Social Design
2023 Shorty Awards Silver Social Commerce
2023 Shorty Awards Bronze Art Direction
LogoThe Black Owned Friday logo served as the anchor of the campaign’s identity. My role was in extending the system applying the mark across the website, social, and digital assets to create a cohesive look and feel.
TypeThe campaign’s typographic foundation was built on Knockout and BB Modern. Their bold, high-impact presence reinforced the unapologetic energy of the campaign speaking to resilience, visibility, and the cultural strength at the heart of Blackness.
WebsiteThe Google Black Owned Friday site was designed as a platform to spotlight and uplift Black-owned businesses. Every design decision — from bold typography and vibrant color to clear navigation — was made with the goal of driving users toward products and encouraging discovery.

In the World