Coffee Mate Design System
Completed with Henry Jinings
Brand Identity, Art Direction, Campaign Design
OverviewNestlé tasked us with refreshing Coffee Mate’s brand identity and launching a new campaign platform, moving away from the whimsical “Creamerland” of the past toward modern coffee culture. We evolved the brand while keeping its core visual elements, reimagining this classic supermarket staple for today’s audience.
Logo System
A two-color Off-Pack logo was created as a simplified evolution of the familiar Coffee mate mark, ensuring consistent presence across all Off-Pack brand communications.
The HeartA heart motif was integrated into key headlines, replacing the letter “O” as a subtle but memorable expression of the brand’s warmth and personality. Used sparingly, it became a distinctive signature within the identity, adding charm without overpowering the typography.
TypeTypography is at the heart of how the brand speaks. Supreme Jumbo makes the big, confident statements, while New Spirit brings a sense of refinement and warmth. Together, they give the brand a voice that feels both bold and inviting.
In Use
Unbreak My Breakroom
Completed with Henry Jinings
Custom Typography, Art Direction, Campaign Design
Custom TypographyCustom wordmark inspired by the bold, playful iconography of early MTV.